Paid Search Manager

About Bridgement

Bridgement is breaking down the barriers to access finance for small businesses in South Africa. Traditional loans from banks and other lenders have a slow application process, have strict criteria, require a lot of documentation, and inflexible terms. In contrast, we use cutting-edge technology and artificial intelligence to offer flexible finance online, with a 2-minute application, no documentation required, and a decision in a matter of hours. We’re a well-funded fintech start-up, backed by Capricorn and the greater Yellowwoods group, best known for their investments in and ownership of Nandos, Hollard, Clientèle, Direct Axis, and Budget Group. 

Roles & Responsibilites:

As a paid search manager you will:

• Strategise, plan, and execute PPC campaigns across social media, display, and inbound marketing platforms.
• Manage PPC campaigns on Google Ads, Microsoft Advertising, LinkedIn, and Meta.
• Develop content strategies with the marketing team.
• Provide weekly and monthly reports on campaign progress, timelines, analysis, and results.
• Oversee and optimise digital advertising budgets, including bid management.
• Continuously analyse paid search campaigns to identify opportunities for optimisation, including ad copy, keywords, bidding, and landing pages.
• Offer recommendations on content types, topics, and keywords to maximise Bridgement’s search rankings.
• Work closely with our business analyst to build out detailed reporting.
• Communicate across teams using data-driven insights to support decisions.
• Monitor and share updates on industry trends and search engine algorithm changes.
• Ensure alignment between paid and organic search strategies.

Attributes required:

• Experience working with mid-sized B2B brands (experience in finance is a plus).
• Experience in an industry with highly competitive keywords and bidding. 
• Strong experience with inbound marketing strategies.
• Excellent verbal and visual presentation skills.
• Knowledge of lead generation website best practices.
• Solid understanding of web development processes and digital marketing fundamentals.
• Problem-solving mindset with high attention to detail.
• Proven ability to collaborate across disciplines.
• Ability to work independently with minimal oversight.
• Strong track record of presenting search data and recommendations.

Qualifications and Experience:

• Bachelor’s degree.
• 4+ years of experience in PPC.
• Advanced knowledge of analytics platforms such as Google Analytics, Search Console and Google Tag Manager.
• Experience managing Google Ads, Microsoft Advertising, Facebook, and LinkedIn campaigns.
• Google Ads and Google Analytics certifications are a plus.

Benefits:

In addition to a competitive salary, we also provide:

• An opportunity to be a part of one of the most exciting, growing fintech startups
• A smart, fun and diverse team
• A lovely office in Melrose Arch with great coffee, complimentary snacks, a putting green, Playstation and much more
• Amazing employee benefits including life insurance, disability + critical illness, income protection and gap cover, as well as other benefits like psychological, physical, financial wellbeing and legal support